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Pc Pools Rides Wave of Increase in Above Ground Pool Demand 2009 April 9, 2009 07:09 PM

St. Paul, MN - Pc Pools, one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners announces continued year over year growth sales in above ground pools. First high gas prices and then the recession kept more Americans home in 2008. Last year, U.S. motorists reduced driving by the most in 66 years according to the Federal Highway Administration. Some of the decline in driving was due to Americans taking fewer family vacations. One way families are coping with rising gas prices is to bring the family summer vacation home. Stay-at- home vacations, or "stay-cations" are becoming more and more popular with families. As families spend more time at home, owning a quality above ground pool has become a great way to spend quality time relaxing.
The above ground pool industry has enjoyed only marginal grow for the last several years. In 2008, however, the demand for above ground pools increased nearly 15% compared to 2007. The increase in demand proved highly beneficial for Pc Pools, as sales increased an additional 20% for its above ground pools in 2008.
Marketing Director Ted Robinson had this to say, "Demand is clearly on the upswing in the above ground pool market. As gas prices increase, more homeowners realize that having an above ground pool in their backyard is cheaper than taking a yearly family summer vacation or driving to a family cabin every weekend. Rather than spending thousands of dollars taking expensive short trips more and more families are bringing the "vacation" to their backyard with an above ground pool. The new ‘it’ word in American family economic planning is "staycations". We see the trend of families spending dollars, historically used for vacations, now being spent on improving their homes. If they are spending money on their backyards, an above ground pool is a cost effective way of improving quality time with their family. Surprisingly, the cost of an above ground pool is about the same or slightly less than a week long vacation for a family of four. For the same investment as a one-time family vacation you can buy a quality above ground pool and have a wonderful "stay-cation" all summer long." Given the increase in the quality of an above ground pool, continued high gas prices and difficult economy, Robinson expects the trend to continue for many years to come.
About Pc Pools
Pc Pools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. Pc Pools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. Pc Pools’ strong relationship with leading pool supplies manufacturers and distributors creates a truly unique product offering of quality and value for its customers. 

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For additional information contact:

Ted Robinson

Marketing Director

Pc Pools