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Pc Pools Notes “Cyber-Monday” Increase December 12, 2008 08:42 PM

St. Paul, MN, - Pc Pools one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners notes that overall online sales increased 13-15% on Cyber-Monday.
Despite the downturn in the overall U.S. retail sales, Internet research company comScore Inc. said Wednesday that overall online sales spiked 15 percent to $846 million on Cyber-Monday. Nielson Online, a service of the Nielson Company, reported a 10 percent increase in Web traffic to online shopping sites. Pc Pools Marketing Director Ted Robinson had this to say, "While our product line is not a traditional fourth quarter product line, Pc Pools continues to experience increased traffic and sales over 2007 levels. We see this as extremely encouraging development for Pc Pools and we continue to hope that it will remain positive." Traditional brick and mortar retailers continue to see sluggish Holiday sales despite the initial surge of sales on "Black Friday". Robinson continued, "Online consumers are very sophisticated and are increasingly looking for the convenience of at home delivery with free shipping. Rather than drive from store to store price shopping, consumers are using the internet to research, price shop and purchase many of purchases. We believe there is a high correlation between our warehouse direct pricing, free shipping and our continued sales increase. In this economic climate in particular, free shipping on all our pool supplies, including pool equipment and above ground pools is really appreciated and valued by our customers."
About Pc Pools
Pc Pools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. Pc Pools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. Pc Pools’ strong relationship with leading pool supplies manufacturers and distributors creates a truly unique product offering of quality and value for its customers. 

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For additional information contact:

Ted Robinson

Marketing Director

Pc Pools