When shopping online, always be sure to confirm that your online retailer takes the proper security measures to protect its customers. One letter in an online business’ URL can help you identify if it is safe to make a purchase on a website. When in an online retailer’s shopping cart the "https://" on a web address signifies that the information traveling between you and the website is encrypted, which makes it secure from all but the most advanced of third-party computer infiltration. In contrast, if you see that a website’s URL features "http://", and then steer clear of any transactions with that company. Without an encryption, an online vendor is putting its customers’ financial information at risk of being stolen, which can lead to identity theft.